Publications of Fang Liu
Research Associate at IMD
- Bill Fischer, Umberto Lago and Fang Liu, Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform. 2013, Jossey-Bass, San Francisco. ISBN: 978-1-118-60223-2.
- Fang Liu, Kamran Kashani and Dominique Turpin, Reinventing Nespresso? The Challenge of a Market Leader Under Attack On-going. IMD-5-0790
- Fang Liu and Dominique Turpin, Li-Ning: Make the Change November 2012. IMD-5-0783
- Fang Liu, Umberto Lago and Bill Fischer, Creating a Customer-Oriented Company: ZZJYT at Haier December 2012. IMD-3-2351
- Carlos Cordon, Ralf Seifert, Fang Liu and Philippe Margery, Oracle: An Evolution of the IT Paradigm December 2012. IMD-6-0336
- Cyril Bouquet, Fang Liu, Orly Levy, Hyper attention in global firms: how to get the most out of your visit to China subsidiaries? On-going.
- Bill Fischer, Umberto Lago and Fang Liu, Lessons from China: Haier and its Importance for Global Managers IMD Tomorrow’s Challenge. May 2013.
- Ralf Seifert and Fang Liu, Personalization Brought to Life. Is Your Organization Ready To Bond With Consumers? IMD Tomorrow’s Challenge. September 2012.
- Fang Liu and Willem Smit, Surrender To the Social Media Dilemma. Even Marketing Giants Struggle To Make It Work IMD Tomorrow’s Challenge. July 2012.
- Fang Liu and Willem Smit, Social Media Strategy: Learning From the Online Cola War The European Business Review. May-June 2012. 53-56
- Fang Liu and Michelle Perrinjaquet. The Idea Hunter Insights@IMD. May 2012.
- Fang Liu and Susan Broomfield. Openness: Taking Family Business to a New Level. Insights@IMD. February 2012.
- Fang Liu. Family Secrets: Proacting On Emerging Global Trends To Sustain Long-Term Performance. Insights@IMD. June 2011.
- Fang Liu, Sophie Coughlan and Michelle Perrinjaquet. Leadership Dyads: Playing to Your Strengths. Insights@IMD. September 2011.
- Fang Liu and Beverley Lennox. Family Business at the Forefront of Global Change. Insights@IMD. February 2011.
Publications in the IMD library